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Doggy makeover campaign

Doggy makeover campaign

I think we all love those makeover shows.  There are shows that makeover your home (Extreme Home Makeover always makes me cry like a baby) to making over your body, (Biggest Loser) but we have info on a fabulous new campaign that makes over shelter dogs.

It’s called Pics of the Litter.  It is a St. Louis-based campaign and of course, the pictures catch you first, followed by the meaning and purpose which is quite simple. The folks behind it want to raise awareness about pet adoption.  There are millions of pets awaiting homes in shelters across the country, and one simple photo can change their lives.

It’s a collaborative effort between The Animal Protective Association of Missouri, (APA)  St. Louis’s Brighton Agency, and amazing photographer Lynn Terry. We should also mention, A Walk in the Park Pet Spa donated their services during the photo shoot to help give the dogs some extra fabulosity.

“Pics of the Litter was developed as part of Brighton’s larger philanthropy program, which utilizes our in-house skills to help improve our community,” said Tina VonderHaar, President and CEO of Brighton Agency. “We’re thrilled to be able to put our capabilities to good use in support of these fantastic dogs.”

“A great photograph can make all the difference for these dogs,” said Becky Krueger, Director of Education & Public Relations at the APA. “Some of these pets have been at our shelter since October through no fault of their own. These are happy, healthy dogs, and the new photographs showcase the love they’re ready to offer the right family.”

The campaign kicked off this week, and we already know of at least one featured pooch who’s been adopted!

“We think this campaign will help spur adoptions by changing the way people see shelter animals,” said Krueger. “These dogs are ready to meet their new families.”

Adoption updates will be posted on the site throughout the course of the campaign. Visitors are encouraged to support the cause by considering adopting a shelter pet, sharing the pups’ photographs with friends, or by supporting the APA and other pet shelters by contributing supplies, volunteering, or making a monetary donation.

Comments are closed. Friends and Partners

Pet Adoption PAWS Chicago
Humane Society of Missouri Sacramento SPCA
Muttville Barkbusters