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Milestones Reached for Top Pet Companies
Two of the country’s largest pet store chains, Petco and Petsmart, have reached milestones in their efforts to help animals in need. Through its annual Tree of Hope fundraiser, Petco raised a record $4 million for animal welfare efforts. Meanwhile, Petsmart is celebrating its 4 millionth pet adoption.
The Tree of Hope fundraiser, which was held during the holiday season in more than 1,000 Petco stores across the U.S., invited customers to make a donation to help fund grants to animal shelters and rescue groups. On Jan. 6, the San Diego-based retailer reported the campaign raised $4 million, up nearly 30 percent from 2008’s event.
“Donations from thousands of Petco customers will enable the Petco Foundation to help animal shelters and rescue groups worldwide in caring for thousands of homeless pets,” said Paul Jolly, the foundation’s executive director. “Despite the tough economy, our customers continue to give hope and help us address the growing needs of our animal welfare partners.”
Half of the funds raised during the campaign will go to animal welfare organizations in the areas where the money was donated. The Petco Foundation will use the other half for regional programs and relief efforts.
In addition to customer donations, Iams donated $1 to the Petco Foundation for every bag of Iams cat or dog food sold at Petco stores during the Iams Home 4 the Holidays adoption drive. The pet food company also donated a lump sum of $60,000. In total, Iams ended up donating $110,000, according to Petco spokeswoman Brooke Simon.
Courtesy: Pet Product News
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